Privacy Policy

Last modified: January 1, 2025

Balmora and its affiliates (collectively, “Balmora”) respect your concerns about privacy. This Privacy Notice (“Notice”) applies when you:

• visit our website located at www.balmora.us, and any other websites, pages, features, or content that links to this Notice (the “Sites”);
• use the Balmora Mobile App (the “Apps”); or
• otherwise engage our products that link to this Notice (collectively, the “Services”).

This notice outlines the personal information we collect through our Services, how we may use it, who we may share it with, and your rights and options regarding our use of your information. We also explain the measures we take to protect your information and how you can get in touch with us if you have any questions about our privacy practices. Please note that this notice may be updated periodically without prior notice. Therefore, please check the date at the top of this page and review any changes since the last version. If we make material changes that impact how we handle your personal information or reduce your rights, we will notify you in advance via email, push notification, or by posting a prominent notice on our Sites. If you continue to use our Services following any modifications, it indicates that you have read and accepted such changes, unless otherwise required by law. If you do not agree with the terms of this notice at any time, please discontinue using our Services immediately.

Personal Information We Collect

We collect certain personal information about you and your use of our Services, including when you visit and interact with our Sites and Apps. Personal information is any information that relates to you, identifies you personally, or could be used to identify you. The personal information that we collect generally falls into three primary categories: (1) information you voluntarily provide to us, (2) information we collect from you automatically, and (3) information we collect from third parties.

Information You Voluntarily Provide to Us

At Balmora, we prioritize transparency and respect for your privacy.  When you interact with our Sites and Apps, certain personal information may be collected from you. We ensure this collection is done in a way that aligns with your expectations and regulatory standards. Below, we outline the types of information we collect and how we use it:

• Online Shopping: When you browse or purchase Balmora products and gift cards through our Services, we may collect information such as your shipping habits, product selections, and other tracking data. To process your transactions, we require information like your name, billing and shipping address, telephone number, email address, and payment card information. This information enables us to fulfill your orders and keep you informed about your purchase.
• Account Registration and Management: If you choose to create an account with us, we will ask for details such as your name, email address, age, and gender. Our “My Account” feature allows you to store billing and shipping information for future purchases, as well as credit card details and past purchase history. You can also utilize this feature to create wish lists and share them with friends and family, requiring their email addresses for sharing purposes. Additionally, you have the option to manage your address book within your account.
• Surveys and Promotions: Participating in surveys and promotions may involve providing personal information like your name, email address, postal address, and telephone number. This data is used to administer contests and promotions and may also be used to communicate with you about our products, services, and other promotions.
• Electronic Newsletters: You can sign up to receive electronic newsletters and promotional emails from Balmora, including information such as your name, email address, postal address, telephone number, age, gender, shopping preferences, and email preferences. We use this information to send you tailored communications about our offerings. You can opt out of these communications at any time using the provided unsubscribe link or the email preference section in “My Account.”
• Mobile Marketing: By submitting your mobile number online or via text, you may sign up to receive marketing communications about our products and services. We may send autodialed marketing text messages to the provided number. You can opt out of receiving these messages by following the instructions in the "Your Choices" section below.
• Blogs: When you comment on blogs hosted on our Services, you may include personalinformation such as your name. This information is used to identify you as a commenter.
• Email to a Friend: You can share content from our Services with your friends by providing their and your email addresses. We do not retain this information beyond sending the requested content, and we do not include any additional advertisements in the messages sent to your friends.
• Contact Us: If you reach to us through the “Contact Us” link on our Services, we may ask for information like your name, email address, ZIP code, and telephone number to address your inquiries effectively.
• Other Site Features: We offer various information and enjoyment through our Services, and we may request personal information to provide you with these features and keep you informed about our products, services, and promotions.

Information We Automatically Collect 

We may, as permitted by applicable law, automatically gather certain types of information whenever you engage with our Sites and Apps. The following types of information may be collected automatically from you:

• Usage Data: As you navigate our Sites, we automatically compile log data, including web requests, Internet Protocol (“IP”) addresses, browser types, domain names, referring and exit pages and URLs, pages viewed, the sequence of these page views, the date and time of server access, and other diagnostic data.
• Device Information: When you access our Sites and Apps via desktop or mobile devices, we may identify your device through its unique device identifier, MAC address, operating system, and your mobile device advertising ID.
• Location Information: By using our Sites and Apps, we may deduce your device's general physical location and geographic regions based on settings such as WiFi, Bluetooth, and other device settings. For instance, your IP address could reveal your general geographic region. If you prefer not to disclose your location details, you can adjust your mobile or desktop device’s location services settings. For instructions on altering these settings, please contact your service provider or device manufacturer.
• Aggregate and Analytic Data: We may merge the information gathered across our Services and your devices for analytical, security, and fraud prevention purposes. For instance, we utilize algorithms to analyze your account status and payment information to identify potentially unsafe or insecure transactions. Additionally, analytical data aids in assessing your account security and offering suggestions for improvement.

Information We Collect from Third Parties 

At times, we may obtain information about you from external sources as necessitated or permitted by applicable laws. These sources may include:

• Social Media: We may extend the opportunity for you to interact with our content via third-party social networking websites, plugins, and applications. By engaging with our content through these mediums, you may grant us access to specific information linked with your social media account (such as name, username, email address, profile picture, and gender). This access enables us to deliver content or facilitate the operation of the third-party platform. The information provided from your social media account may be used to personalize your experience with our Services, as well as on third-party social networking platforms, plugins, and applications. Furthermore, it may be employed to furnish you with additional products or services upon your request.

Cookies And Similar Tracking Technologies

When you visit our websites, we collect some of your personal information through automated means such as web beacons, cookies, and web server logs. This information includes the IP address of the device you use to connect to the internet, unique device identifier, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken on our site, dates and times of website visits, and the pages accessed. We use this information to understand our visitors' preferences and offer them the best products and services. Our service providers and we also collect personal information about our visitors' online activities over time and across third-party websites. Our websites use cookies, which are text files stored on your computer's hard drive when you visit certain websites. Cookies can improve your experience while you are visiting a particular site by saving your preferences. For example, we use cookies to keep the contents of your virtual shopping bag between visits to measure activity on the site and determine which areas and features of our websites are the most popular. We gather information through automated tools to enhance your experience on our websites. This information is used to customize your website visits, provide content and advertisements that cater to your interests, and manage our business operations. If required by law, we will seek your consent before collecting any information using cookies or other similar automated tools.

 Analytics

We may also use third-party web analytics services, such as Adobe Analytics and Google Analytics, to measure the effectiveness of our advertising and determine how visitors use our websites. These service providers’ tools, including cookies and web beacons, allow us to collect information such as the state and ZIP code from which our visitors come and the IP addresses of our visitors’ computers. To learn about data collected by Adobe Analytics and Google Analytics and your choices with respect to these services, please click here and here.

Interest-Based Advertising

Balmora utilizes internet-based advertising to provide you with personalized product and service recommendations based on your online activities. We may gather information about your interactions on our websites and from third-party websites and applications where our advertisements are displayed. This Privacy Notice section outlines the specifics of this process and offers guidance on how to manage your preferences. Due to our partnerships with advertising entities, including advertising networks, which enable remarketing and retargeting endeavors, you might encounter our ads on various websites and apps. Our advertising partners assist us in targeting our messaging to users through demographic, interest-based, and contextual approaches. These partners track your online behaviors across different platforms using automated techniques, such as third-party cookies, web server logs, and web beacons. They leverage this data to present advertisements tailored to your specific interests. The information our advertising partners may collect encompasses details about your visits to websites and apps within the relevant advertising networks, including the pages or ads you interact with and the actions you undertake on these platforms. This data collection occurs on both our platforms and third-party ones that participate in the advertising networks. Additionally, this process aids in evaluating the efficacy of our marketing endeavors.

Managing Cookies

You have the right to decide whether to accept cookies. If you do not want us to deploy cookies in your browser, you may exercise your preference by modifying your web browser setting to either refuse some or all cookies or notify you and ask for your permission when a website tries to set a cookie. If you want to learn the correct way to modify your browser settings, please use the “Help,” “Tools” or “Edit” menu in your browser or review the instructions provided by the following browsers: Internet Explorer, Google Chrome, Mozilla Firefox, Safari Desktop, Safari Mobile; and Android browser. If you choose to disable cookies in your browser, you can still use our Services, although your ability to use some of the features may be affected. If you want to exercise your rights regarding personal information collected via cookies and similar tracking technologies, please read our Cookies Policy or see Your Choices and Rights section below.

Website Interest-Based Advertising

To learn how to opt out of ad network interest-based advertising generally in the U.S., please visit both www.aboutads.info/choices  and http://www.networkadvertising.org/choices/.   Many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI), both of which maintain websites where people can opt out of interest-based advertising from their members. To opt out of website interest-based advertising provided by each organization’s respective participating companies, visit the DAA’s opt-out portal available at http://optout.aboutads.info/, or visit the NAI’s opt-out portal available at http://optout.networkadvertising.org/?c=1.

Mobile Application Advertisement

When you utilize our mobile application, either we or our Third-Party Marketing Partners may employ various identifiers for your mobile device, such as Apple Identifier For Advertising (IDFA) or Android Advertising ID (AAID), to deliver targeted advertisements within our app or across other applications. Consequently, your device identifier might be accessible to third-party ad networks for the following purposes:(a) Facilitating the management of the quantity and types of advertisements displayed to you; (b) Tracing the origin of installations associated with advertisements observed in other applications; and (c) Identifying your interests and behaviors to tailor advertising content accordingly.

Apple mandates that app developers obtain permission before tracking your activity across apps or websites not owned by them, for the purpose of targeting advertisements, measuring advertising-related actions, or sharing your data with data brokers. If you previously granted permission for our mobile app to track your activity, you retain the ability to revoke this permission. For iOS or iPadOS users: Navigate to Settings, select our app, then disable Allow Tracking. For Android users running Android 12 or higher: Access Settings, proceed to Privacy > Ads, select "Delete advertising ID," and confirm on the subsequent page. This action permanently deletes your AAID, preventing its access by any app on your device.

Kindly note that although advertisements will still be visible, they will not be personalized based on your inferred interests if you opt to delete your AAID. Additionally, you have the option to utilize industry-provided opt-out tools, though they are not tailored to our mobile applications specifically. For example, to opt-out of data collection by the Digital Advertising Alliance’s participating member companies for interest-based advertising across mobile applications, you can download the DAA’s App Choices mobile application opt-out offering from https://youradchoices.com/appchoices.

Do Not Track

Some Internet browsers, such as Internet Explorer, Firefox, and Safari, can transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our Site does not currently process or respond to “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our Site does not currently process or respond to “DNT” signals.

How Balmora Uses Your Personal Information

At Balmora, we utilize your personal information in alignment with this Policy for business and commercial objectives, or as communicated to you beforehand. Your personal information may be processed for the following purposes:

• Providing Balmora Services: We utilize your personal information to furnish information or deliver Services requested by you, including managing your requests as a registered user of our Sites and Apps.
• Ensuring Legal and Regulatory Compliance: Our Services adhere to specific laws and regulations, necessitating the processing of your personal information. This includes activities such as tax payments, meeting business obligations, and managing risks as mandated by applicable law.
• Enforcing Compliance with Our Terms, Agreements and Policies: Upon accessing or using our Services, you agree to abide by our Terms. To ensure adherence, we process your personal information by actively monitoring, investigating, and mitigating any potential prohibited, illicit, or illegal activities. Additionally, we may investigate and prevent violations of internal terms, agreements, or policies, and enforce agreements with third parties and business partners.
• Detecting and Preventing Fraud and Security Risks: Your personal information may be processed to monitor, prevent, and detect fraud and abusive use of our Service, enhance system security, and combat spam, malware, or other security risks to prevent financial loss.
• Providing Customer Support: We may collect your electronic addresses upon your voluntary participation in our promotional activities or subscription to marketing communications. You can opt out of receiving these messages at any time.
• Researching and Developing Our Services: We process your personal information to derive analytical and statistical data, helping us understand how you interact with our Services and improve them accordingly.
• Personalizing Your Experience: Your information may be processed to enhance your interaction with our Services across platforms and devices, providing a more tailored experience.
• Facilitating Corporate Acquisitions, Mergers, and Transactions: Your account information and usage of our Services may be processed as necessary during corporate transactions.
• With Your Consent: For any other disclosed purpose or as reasonably necessary to provide requested services, with your permission.

Furthermore, we may aggregate or deidentify collected personal information for our business purposes without restriction.

Sharing Your Personal Information

We are committed to safeguarding your Personal Information and ensuring it remains confidential. We will not sell, share, or otherwise disclose your Personal Information for purposes unrelated to those outlined in this Policy. To uphold this commitment, we will implement reasonable precautions to limit access to your Personal Information to only our employees, agents, contractors, or similar entities as necessary for the purposes specified in this Policy.

Sharing Your Personal Information:

• Affiliated Entities: We may share the personal information you provide with our affiliates worldwide, licensees, and joint venture partners for the purposes described in this Notice.
• Service Providers: Your information may also be shared with our service providers, vendors, and contractors who perform services on our behalf based on our instructions. These service providers are strictly prohibited from using or disclosing information except as necessary to carry out services on our behalf or comply with legal obligations.
• Third-Party Marketing Partners: We may share your information with our marketing service providers to offer targeted advertising services.
• Legal Compliance: Information about you may be disclosed if required by law, legal process (such as a court order), in response to requests by law enforcement authorities, or when we believe disclosure is necessary to prevent physical harm, financial loss, or in connection with an investigation of suspected or actual illegal activity.
• Corporate Transactions: We reserve the right to transfer personal information we hold about you in the event of a potential or actual sale or transfer of all or part of our business or assets. By engaging with us or using our Services, you acknowledge and consent to our assignment or transfer of rights to your personal information. Following such a sale or transfer, you may contact the entity to which we transferred your personal information for any inquiries concerning the processing of that information.
• Children's Privacy: Our Services are not intended for children under the age of 16, and we do not knowingly collect personal information from individuals under this age. If we discover that we have inadvertently received personal information from a visitor under 16 years old, we will promptly delete the information from our records.

Your Choices & Rights

Communication Preferences: We provide you with options regarding how we communicate with you and the information we collect. To update your preferences, manage the communications you receive, or make a request, please contact us using the details provided in the "Contact Us" section at the end of this notice. If permitted by law, you have the right to withdraw any previously given consent, and we will honor your preferences moving forward.

Marketing Communications: You have the choice to opt out of receiving marketing communications from us. You can do so by clicking on the unsubscribe link in our marketing emails, selecting “Click to Unsubscribe” from your profile after logging into your account, or by contacting us as outlined in the "How to Contact Us" section below. If you contact us via email or postal mail, please include your name, email address, and postal address.

Text/SMS Communications: In the U.S., you can opt out of receiving text message communications on your mobile device by sending a text message with the word “STOP” to the shortcode from which you received the message. You'll receive a confirmation text acknowledging your request. Ralph Lauren does not charge for unsubscribing, but standard message and data rates may apply according to your mobile phone contract. Message frequency varies per month, and consent is not required for purchase. Marketing messages will be sent to the mobile number provided at opt-in. For assistance, text HELP to the short code from which you received the message. We are not responsible for any delayed or undelivered messages.

Your Privacy Rights: Depending on the applicable law in your jurisdiction, you may have certain rights regarding your Personal Information. Please refer to the "What Rights Apply" section to determine the rights available to you.

Your rights regarding your personal information may be subject to limitations. Access to these rights may be denied if: (a) required or authorized by law, (b) granting the request would negatively impact another's privacy, (c) necessary to protect our rights and properties, (d) the request is frivolous or vexatious, or for other valid reasons.

Right to Know/Access: You may have the right to obtain a copy or a list of categories of your personal information held by us, along with other relevant information such as processing purposes and disclosure entities.

Right to Correct: You may have the right to rectify any inaccuracies in your Personal Information held by us.

Right to Delete: Under certain circumstances, you may have the right to request the deletion of your personal information. However, this right is not absolute and may be denied in specific situations outlined in our policy.

Right to Portability: In certain situations, you may have the right to receive your personal information in a structured, commonly used, and machine-readable format to transfer to another entity.

Right to Opt Out of Sale: You may have the right to opt out of the sale of your Personal Information. While we generally do not sell personal information for profit, certain activities may fall under the definition of "sale" in some jurisdictions' privacy laws.

Right to Opt-Out of Sharing for Targeted Advertising: You have the right to opt out of sharing your personal information for targeted advertising purposes.

Right Against Discrimination: You have the right not to be discriminated against for exercising your privacy rights.

Right to Limit Use of Sensitive Information: If you are a California resident, you have the right to direct us to stop processing your sensitive personal information for certain purposes.

Right to Object to Automated Decision-Making: You may have the right not to be subject to decisions based solely on automated processing that significantly impact your rights.

Right to Appeal: In some jurisdictions, you may appeal if we refuse to act on your rights request.

Shine the Light: California residents have the right to request a notice describing the categories of personal information shared with third parties for direct marketing purposes.

Please note that these rights' availability may vary depending on your location when your personal information is collected. For details on which rights apply to you, please refer to the table provided in this notice. U.S. States not listed may not have laws providing such rights, or they may not apply to our operations.

Submitting a Request to Exercise Your Rights  

Except as provided in the paragraph below, you may exercise your rights by contacting us at hello@balmora.us.  To the extent the applicable law provides you with the right to opt-out of the sale or sharing of your personal information for targeted advertising, you may exercise your right to opt-out by clicking here or by clicking the “Do Not Sell or Share My Personal Information” in the footer, or below, and switch the toggle to “OFF” under the “Sale of Personal Information through Cookies” tab.

Do Not Sell My Info: Please note, you will need to submit For information about how to opt out of sharing or selling on our Apps, please see the Mobile App Advertising section of this Notice. California residents may also opt out of sharing and sales by using an opt-out preference signal for each participating browser system that they use. The Global Privacy Control signal is currently the only opt-out preference signal we can recognize. You can visit the Global Privacy Control official site at https://globalprivacycontrol.org/#about to learn how to configure your device to send such signals. We will honor and process the opt-out preference signal in a frictionless manner. Please note that the opt-out choice will only apply to your use of our Sites through the current browser or device you are using and only so long as that browser’s cookies are not erased. You will need to submit a separate opt-out of sharing request on each device and browser you use to visit our Sites to completely opt out of using this method. Please note that you may still receive generalized ads after opting out of targeted advertising.

Additional Notice To California Residents

In the preceding 12 months, depending how you interact with our Services, we may have collected the following categories of personal information (as defined under Cal. Civ. Code  §1798.140(v)(1)):

• Identifiers - such as your name, shipping and billing address, unique personal identifier, email, phone number, driver’s license or ID number, passport number, or similar identifiers.
• Characteristics protected under state and federal law - such as your age, gender and other demographic information.
• Commercial information - such as your purchase history, transaction records, payment information, wish list, customer appreciation program participation,
• Internet or other electronic network activity information - such as technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and information about your visit, including your browsing history, search history, the webpage visited before you came to our Site, length of visit and number of page views, click-stream data, locale preferences, your mobile carrier, and system configuration information.
• Geolocation data - such as geolocation, to the extent you have configured your device to permit us to collect such information.
• Inferences drawn from any of the information listed above - such as your shopping preferences, characteristics, and behavior.

For more information about the personal information we collect and how we collect it, please refer to Section titled Personal Information We Collect. For more information about the business purposes for which we collect your personal information, please refer to the Section How We Use Your Personal Information. To learn the categories of third parties with whom we may share your personal information, please refer to the Section titled Sharing Your Personal Information.  

Links To Other Sites

Within our Services, you may find links to external websites provided for your convenience and informational purposes. These sites are operated by entities unrelated to Balmora. Each linked website may have its own privacy policies, and we advise you to review them before accessing them. Balmora does not take responsibility for the content, usage, or privacy practices of any websites not affiliated with us.

Transfer Of Personal Information To Other Countries

The personal data gathered via the Services will be sent to Balmora located in the United States. Additionally, it may be transmitted to our affiliates and third-party service providers situated in countries other than the one where you initially provided it, including the United States. If you reside in the European Economic Area (EEA), United Kingdom, or Switzerland, please be aware that following the invalidation of the Privacy Shield, Balmora has adopted the Standard Contractual Clauses sanctioned by the European Commission to guarantee adequate measures are in position to safeguard your personal data transferred to Balmora.

How To Contact Us

If you have any questions or comments about this Privacy Notice, or if you would like us to update information, we have about you or your preferences, please email us at hello@balmora.us, call (571) 210-5045, or mail us at Balmora, c/o Daxner Group, 1230 Maryland Avenue NE, Washington, DC 20002.

To opt out of the “sale” or “sharing” of your personal information collected using cookies and other device-based identifiers as described above, you must be browsing from one of the applicable US states referred to above.